Demographic profiling is much more than the standard information that is freely available from National Census. This is especially true given the current relatively dated status of the Census which can provide information for 2001 only.

Our combined analysis of Census and more up to date data sources on population provides the basis for powerful reporting to our public and private sector clients across a range of needs - from Regeneration Baselines to Relocation Advice and Recruitment Strategy. Demographic profiling also serves as an important component of our Location Review Series.

An important dimension in understanding demographic trends in local areas is what will happen in the future based on recent events. Population estimates are needed to adequately answer these concerns. Estimates vary significantly between providers based on different assumptions about an area's birth and death rates and levels of migration. We can guide you through the implications

Accurate and useable demographic profiling is also much more than presenting standard tables of data with little analysis or graphics without discussion of the implications of change.

Recently we have been asked to consider population groups not easy to identify using official data sources. Principal among these has been our investigation of Central East European speaking communities in the UK's towns and cities for recruitment purposes.

Official data shows only the first point of arrival of Polish or other Central European workers into the UK, but not the current location of many of these individuals. We have developed a unique methodology used by employers to identify hot spots of migrant labour in non-London labour markets that we would be only too happy to discuss with you.